Petra CurtisSep 233 minBeyond the Brief: How Asking Better Questions Can Change Everything.You know those moments when a project lands on your desk with a brief? That's perfectly laid out, right? The goals, the timelines, the...
Petra CurtisFeb 122 minValentine's Day: A Love Story Written by BrandsValentine's Day has transcended its humble origins to become a worldwide extravaganza of love, all thanks to the creative flair of...
Frission CreativeOct 21, 20234 minCorporate Identity in the Digital AgeThe digital age has brought about significant changes in the way that businesses operate and communicate with their target audiences. One...
Frission CreativeMay 11, 20234 minThe Psychology of Consumer Behavior and its Implications for BrandingAs consumers, we are bombarded with advertising and marketing messages every day. We are constantly making choices about what to buy,...