Who We Are

At the heart of Frission Creative is a team that combines strategic thinking with creative clarity, working collaboratively to shape brands with purpose and direction.

We help brands stand out with clarity, purpose, and design that resonates. Whether it’s identity, packaging, websites or animated visuals, we bring cohesion and intent to every touchpoint, shaping how your brand looks, speaks and connects.

With studios in Ireland and Canada, we collaborate with clients across sectors and borders to deliver thoughtful, design-led solutions that leave a lasting impression. Every project is an opportunity to combine strategic thinking with creative energy and move brands forward.

Who We Are_Image 1

Our Mission

Our mission is to empower our clients, supporting their success.

We create innovative and practical solutions, fuelled by a culture of curiosity and open communication. Our commitment is to leave every project, partnership, and community better than we found it.

Our Goal

To elevate through innovation and collaboration.

Led by Experience.
Powered by Talent.

Frission Creative was co-founded by Petra Curtis, a creative director with over 20 years’ experience across branding, design, and strategy. With over a decade running a consultancy, Petra brings a structured, considered approach to shaping brands with clarity and direction.

Today, Frission Creative operates as a close-knit, multi-disciplinary team, bringing together designers, digital animators, web developers, and strategists to deliver cohesive, design-led work across every stage of a brand’s development.

We bring together the right mix of skills and expertise for each project, ensuring a consistent standard of thinking, creativity, and delivery. What connects us is a shared focus on clarity, strong positioning, and building brands that work in the real world.

Petra Curtis_WorkLab Sept 2025

Frission Creative were great to work with. They really took the time to understand what we wanted for Elevation Apparel and helped bring it to life.

They created our logo and brand strategy, as well as our social posts and posters. Everything felt consistent and well thought out. It was a great process from start to finish.

Tony
Managing Director,
Elevation Apparel

We worked closely with Frission Creative on our rebrand. They really listened and took the time to understand what we wanted.

They captured exactly what we hoped to achieve, and we’re delighted with how it’s come together. The response from both customers and partners has been very positive.

Sarah
Sales Manager,
CF Pharma Vet

We knew we were in the best hands when it came to developing social media content. From graphics for campaigns and competitions to creative assets for Fire Safety Week, Petra and her team at Frission Creative took the time to truly understand our brief and brand values to deliver high-quality content that captured our message perfectly across both B2B and B2C audiences. Their patience, professionalism, and attention to detail made the entire process a pleasure.

Margaret
Director,
Fire Products Direct

Sustainability & Responsibility

We take sustainability seriously: socially, creatively and environmentally.

We work with a global team from a wide range of backgrounds, genders and locations. We are committed to fostering an inclusive, respectful environment where everyone can thrive and contribute meaningfully.

We believe diversity drives better thinking, richer creativity and more impactful work. By reducing inequalities and championing representation, we strive to create a culture that reflects the world we design for.

Related SDGs: Goal 5, Goal 10

We integrate sustainable thinking into everything we do, from responsible sourcing to day-to-day practices and the partners we choose.

We actively reduce waste, prioritise recycled materials and aim to work with clients and suppliers who share our environmental values. It's all part of our commitment to lowering our footprint and encouraging conscious, long-term thinking across our industry.

Related SDGs: Goal 12, Goal 13