Giving Growth a Brand Structure
Why growing companies need a clearer framework for decisions, offers and direction. Growth changes the shape of a business. A company may enter new markets, develop new capabilities, expand its…
Clarity is Key
The Hidden Cost of Unclear Communication
How unclear brands quietly lose ground. There is a pattern that shows up across a surprising number of businesses, regardless of size or sector. It rarely presents itself as a…
Cloud Dancer and the Quiet Signals of a World in Need of Clarity
Every year since 2000, Pantone has announced a Colour of the Year and the design world begins to discuss what it means and how it will be used. For me,…
Brands in the Age of AI: What the 2025 Interbrand Report Reveals
Interbrand has unveiled its Best Global Brands 2025 report, Radical Realities, highlighting the world’s 100 most valuable brands and exploring how technology, culture and behaviour are reshaping the branding landscape. Now valued collectively…
From Research Lab to Real-World Magic: What AR Could Mean for Future Campaigns
I recently joined a networking event at the Walton Institute in SETU, hosted by Waterford Chamber, and it turned out to be one of the most inspiring mornings I’ve had…
Trailblazing Women Designers: Celebrating Innovation and Inspiration
To honor International Women's Day, we're highlighting ten remarkable women designers whose lasting impact on the design world serves as a constant inspiration. Whether well-known pioneers or lesser-known figures, these…
